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Deal to bring prestige beauty brands into pharmacy chain.
October 4, 2018
By: Christine Esposito
Editor-in-Chief
Walgreens is acquiring a minority equity stake in Birchbox,and will build Birchbox retail experiences within select Walgreens stores. The multi-channel offering will bring prestige beauty brands into Walgreens stores and allow customers to discover and shop for new brands in an interactive and accessible way, and will include a curated Birchbox shop on Walgreens digital properties. The initial pilot will include 11 Walgreens locations across major US cities, rolling out from this December th...
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